What Wikipedia Can’t Tell You about Email Marketing

Do you promote your business through internet marketing? If so, do you promote your business with emails?The reason most marketers don’t get the most out of their marketing possibilities is simple—the origin of blogging doesn’t really have its roots in money making business.

Email marketing is still one of the most effective methods to directly communicate with your audience.  Get started with it, if you haven’t, and pump it up with contests, RSS feed, and other pop-ups. They help you generate tons of traffic to your business.

Email marketing is one of the most effective and budget friendly method to reach out to your targeted audience. It’s a process of sending email and newsletters to new customers and convince existing customers to attract your products.

By building a mailing list, a business can create an extremely valuable asset.

The advantages of email:

  • Email lets you shoot information to a wide range of existing and promising customers at a much inferior cost than direct mail or printed newsletters.
  • E-mail marketing allows you to track your return on investment, and is often reported as second only to search marketing as the most effective online marketing tactic.
  • The delivery time for an e-mail message is short (i.e., seconds or minutes) as related to a mailed advertisement (i.e., one or more days).
  • E-mail marketing is paper-free (i.e., “green)
  • Once you have a large list, you can “rent” your list to 3rd party marketing firms that will mail other offers to people on your list – this can be a significant additional source of revenue for your business.

Here are 10 ways email marketing can help your business grow:

  1. Save valuable budget dollars

Save money and some trees! By going digital, you’ll avoid printing, paper, envelopes, mail handling, and postage costs. Plus, with an email newsletter you can work with a designer to design a custom newsletter template you can use over and over again, and get your message out much faster than good old snail mail.


  1. Increase brand recognition

Get your brand image and name in front of your audience more often by including your logo, tagline, colour palette, and brand graphics in the template design of your email communications. Seeing your brand elements in every issue will build brand awareness and recognition — even if they old see it for a second.


  1. Connect with your target market

Email marketing helps you stay in touch with your audience on a regular basis, keeping you top of mind and at the tip of their tongue. This ensures that when your services, products, or programs are needed, they will buy from you or refer their friends, family, peers, and contacts to you.


  1. Increase your credibility

Consistent, quality email marketing that is relevant, on-topic, and full of value will help you earn and grow the trust of your target market making it much easier for you to then promote and sell your products and services.


  1. Educate your current clients

Your email newsletter is a great place to keep your clients up to date with what’s news in your business. By sharing what you’re working on and what’s going on, you can also keep them informed of the products, services, and programs you have available for them — and maybe entice them to hire you or buy from you again.


  1. Attract new opportunities

Publishing an email newsletter can help you generate new opportunities such as strategic partnerships, joint ventures, media interviews, speaking engagements, and more. All it takes in the right person to see your message at the right time — and the opportunity may not even come from a subscriber, but from someone your newsletter was forwarded to.


  1. Create new streams of income

You can use your email newsletter to recommend as an affiliate, products, programs, and services you have used yourself or truly believe in and earn commissions on any sales made from your referrals. Once your list grows quite large, you can also sell ad space in your newsletter.


  1. Augment your network

Email marketing promotes yourgrowth, network, and build your list by acknowledging you to capture the email address through a website opt-in box. By entering their name and email, visitors give you permission to market to them by email and make offers to them by email. Remember to promote your email newsletter via social media, on your website, when speaking, in products, and even in your email signature.


  1. Arrange your industry knowledge

A set of articles written for your email newsletter on one topic, can be reused into an ebook, whitepaper, guide, or even a free audio for content marketing. Use your email newsletter to test content topics, subject lines, headlines, and more, then turn your most well-known content into an information product or opt-in gift.


  1. Reach a wider audience

Drive your email newsletter subscribers back to your website by advertising recent blog posts in each issue. Reuse for a new purpose your content or archive your articles on your blog to attract new visitors via social media. Share your articles on article marketing and article sharing sites to gain exposure and visibility for your brand.


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