The New Google SSL Encryptions That’ll Keep You Up
Digital marketing Companies should be attentive about websites that use secure sockets layer (SSL) encryption, will receive a high breakthrough to their Google search ranking. We can confirm that it is reconstructing organic rankings considerably in Google Search results.
Google has been referred mentioning the need for greater online security over the last couple years. Of course, Google isn’t a newcomer to SSL technology. It’s been seriously pushing encryption across all of its software and online services, including Gmail, Google Drive, and Search. As cyberattacks become more prevalent, however, there’s a greater need for SSL as a de-facto standard.
What Is SSL?
SSL is a form of encryption used to enhance and improve the security of websites. It works by sending a 2048-bit public key to the user’s web browser, at which, the web browser verifies the key to ensure it’s valid. The user’s web browser then encrypts an odd key, sending it back to the server. Upon receiving the odd key, the server sends the user’s web browser an encrypted HTML document of the website.
You can identify the presence of this protocol by looking for the HTTPS in your web browser. Websites protected with SSL will have the HTTPS prefix instead of the traditional HTTP. If the website you are visiting contains the HTTPS prefix, you can rest assured knowing it’s secure.
Search Ranking Impact of SSL
Google says the use of SSL as a ranking signal is still “lightweight” at this time, affecting less than 1% of all search queries. Given that billions of search queries are processed each day, however, that’s still a pretty powerful amount. According to Google, high-quality content will continue to power SSL in terms of ranking influence.
Why the Push for SSL?
Cyber-attacks have been on an increase, with major retailers like Target and Home Depot coming under fire. This push for widespread SSL is Google’s attempt to avoid such attacks while building up a better all-around experience for its end users. You have to keep in mind that it’s in Google’s best interest to create a positive searching experience. If Google’s search results are perforated with unsecured/vulnerable websites, it doesn’t exactly achieve this goal.
How to migrate to HTTPS
Google stated in their announcement last week that they have seen a lot more webmasters adopting HTTPS, and that they have already been testing it as a ranking signal with “positive” results. If your entire site is already running on HTTPS, you shouldn’t need to worry, but you’re being encouraged to test its security level and structure. If you don’t have an SSL certificate, and are looking to incorporate HTTPS for your site, these are a few basic tips for getting started straight from Google:
- Decide the kind of certificate you need: single, multi-domain, or wildcard certificate.
- Use 2048-bit key certificates
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
- Check out Google’s Site move article for more guidelines on how to change your website’s address
- Don’t block your HTTPS site from being crawled using robots.txt
- Allow indexing of your pages by search engines where possible. Avoid the no-index robots Meta tag.
I’d also suggest that you take out time to read through the Google help document on the subject, and fire over any queries you have to Google’s, who has been actively answering questions about this on Google+.
Google’s Ranking Factor HTTPS: Conclusion
Sooner or later, you won’t be able to avoid an HTTPS certificate. Google will surely change the significance of this ranking factor soon. If you have knowledge on server administration, you’ll be able to secure a free certificate from Let’s Encrypt fast and easily. This way, you don’t need to spend money on certificates. HTTPS clearly is the future. Webmasters shouldn’t be afraid to switch. WordPress users even see further advantages, as the CMS itself makes sure that old HTTP URLs are redirected to the new ones with HTTPS certificate.
A low implemented SSL certificate can often lead to errors presented for users, although improper redirection can also cause problems relating to duplicate content. Therefore, we would powerfully suggest seeking the advice of an SEO consultant or an experienced developer if you’re preparing to make the switch to HTTPS. To repeat – this update affects only a small portion of Google’s search results (less than 1% of global queries). Quality, original website content, produced by a trusted author that is widely shared by your target audience will almost certainly provide better results at this moment