Some Search Engine Optimization FAQ’s

If you ever wondered how successful websites get their top ranking, and thousands of visitors a day, TrafficInviter will help you know, even if you are new to SEO.

SEO stands for Search Engine Optimization. If you are a small business owner, then a website is likely the keystone of your marketing and sales efforts. Potential customers and clients visit your website specifically for its content – information about your products and services, and perhaps even make purchases online. Search Engine Optimization, or SEO, helps get potential customers to your website. It’s all about optimizing your website to rank well for your target keywords in the major search engines like Google, Yahoo! And MSN. Better rankings in the major search engines mean more traffic to your website, and more traffic means more sales or advertising revenue.

What's on-page SEO

On-page SEO (Search Engine Optimization) is about structuring your website content, and navigational structure so that its easy for search engines to refer your content to human surfers. On-Page SEO requires an SEO Search Ranking and Keyword Strategy. On-Page SEO is later followed by Off-Page SEO Campaigns to rank high.

On-page SEO includes:

  1. Creating content around specific keywords.
  2. Formatting and designing your site so that the most important keywords are emphasized, and appear near the top of the page.
  3. Including the chosen keywords in meta tags.
  4. Including the keywords in the navigation menu and other links.
  5. Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
  6. Using related keywords on the site.

How long should my titles and description be?

For a title, you should aim for 70 characters, but don’t stuff keywords if they don’t make sense, or are not relevant to the page.

For a description, remember it doesn’t have a direct effect on your ranking in the results page. Descriptions are used to encourage people to click-through, so a clear call to action, combined with a simple, understandable description of what the page has. The less likely people are going back to the results listing (after not finding what they were looking for), the better it is.

Is it worth putting in the keywords meta data?

No. They will no longer affect your ranking, so they’re not essential. Google does not support them. Bing still does, so you could use them conservatively. However, it is only a small part of what they look at, and bad use of the keywords tag is going to make you look like a spammer in the eyes of Bing.

Where or how do I start link building? How do I find relevant and worthwhile sites to approach?

Consider who, and where you are trying to target. Look at some of the sites that competitors are getting links from. Look at a suitable directory listing, and possible article hubs that you could submit your articles to. Directories and hubs are slowly becoming less relevant, as more emphasis is on natural linking. Therefore, you should look at putting in the legwork to approach high-value sites for links, and concentrate on putting out solid sharable content that people will see as useful or interesting.

How do I know if a site I'm getting a link from is good value or not?

If it took a bit of effort to get the link, it’s probably good. The more effort it requires to get a link from a site, the more it’s probably worth. If you are submitting links to directories, then it is likely that the large majority of those will be poor value, and do more harm than good. You should audit the places you’re submitting links to if you’re in the habit of submitting to directories, or article and PR hubs.

How is SEO different from SEM?

Search engine optimization (SEO) is described as strategies and tactics, used to ensure that a site is accessible to a search engine, and improves the chances that the site will be found by the search engine.

SEM is a broader term than SEO, and is used to cover different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines.

What is black hat SEO and what's white hat SEO?

White Hat or ethical engine optimization is the practice of following accepted standards to optimize a website to rank high in organic search results, and attract more search engine traffic. As a rule, White Hat tactics will stand the test of time, and will maintain positive results for websites that use  proper tactics.

 Black hat optimization is the practice of using SEO shortcuts like hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking as shortcuts to the SEO process. Search Engines consider these tactics cheating, and counter to providing good information.

How do you find the best keywords for my business?

First, we’ll ask you to describe your business and market, and then ask you to provide a few suggested keywords. Then we will sort this data, and feed it to our database tools. From this, we get hundreds of related search terms along with information about how many people are searching for them, and how many other web sites are competing with you for the traffic. We will list the results to a few valuable key phrases, tailored to your goals and budget. Identifying keywords is the most interactive client/consultant phase.

My site was delisted/banned from Google! Can you help?

Yes. If you are banned or blacklisted from Google or any other search engine, we can work with you to get listed again. We’ll perform an audit to make sure you are using only recommended tactics, and then communicate as much to the search engine so they’ll index your site again.

How do I get my website to rank no. 1 on Google?

A short answer to this is “A lot of hard work”. It depends on various factors such as which keywords you want your site to rank for, what your competitors are doing, how old your site is, how many links you have pointing to your site, and a host of other factors. Ranking number one on competitive terms like “home loans” or “cheap flights” is going to take a lot more work (and money), than ranking for “mortgage broker in Essex” or “cheap flights to Chicago”. And, if you have a brand new website with a brand new URL, it’s going to make things much trickier. Some SEO agencies might promise to get your site to no. 1 for a certain keyword or phrase, but in reality, the only people who can guarantee you the no. 1 spot on Google are Google themselves. Google constantly updates their “algorithm” (the way they rank sites), and the no. 1 spot will vary from week-to-week or location-to-location.

Do you actually make changes on my site to optimize it?

It really depends on how much you would like us to do for you. Under normal circumstances, we provide the benchmarking, competitor analysis, keyword research, guidance, consulting and I.P. The website developers (who we will work with) typically roll out these changes. However, we do have both in-house, and partner developers and designers, who can execute on required changes completely free of charge. There are no hidden expenses with our packages.

How long does it take to set up a PPC campaign?

As a guide, it typically takes 24-48 hours to launch a new campaign from sign-off. Yes, that’s correct – we said 24-48 hours. Remember, we work 24×7 / 365 days a year, so 24-48 hours in ‘Love clients’ time, is like 4-8 working days for any other agency. Do note, however, that this can change depending on how big the campaign is. The best thing to do is chat with us live online, and we will give you an exact idea of when we can have the campaign up and running.

What's the truth about duplicate content?

There is no duplicate content penalty when it comes to multiple sites. Otherwise, your shady competitors could just create near-clones of your site to make your site disappear. But that doesn’t happen. Indeed, run a search for a PLR article, and you’ll likely see many SE results in that same article.

TIP: Nonetheless, it’s better if you have unique content, rather than competing with others for the same keywords using the similar content. What about duplicate content on your own site? In other words, what happens if you have two web pages with the same content but different file names? These types of questions might arise in your mind.

What is robots.txt for?

This is a file, which is included in some or all of the website directories. The Search engine robots (bots) look at this file to see if they should crawl, and index pages on your site, certain file types, or even the entire site. An absence of this file gives them the green light to crawl and index your site. If you do not want the search engine bots to crawl your site, then create a robots.txt file in your root directory that includes the code: User-agent: * Disallow: /

You can also create a meta tag that keeps the search engines from indexing your site.

Important: Only “well behaved” bots read robots.txt, so do not use it to protect the content on your site.

What is Google Analytics?

Google Analytics helps you analyze visitor’s behavior on your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

Why does my company need reputation management?

Having an online business means, you are open all the time. Competition is fierce in many industries. Reputation management helps your business build and maintain a good name within your industry, and with your customers.

How does a business benefit from SEO?

A Search Engine Optimization program is often designed to drive highly targeted and qualified business to your website. Search Engine Optimization helps in increasing the website traffic, and thereby enabling you and your business to dominate the competition, increase conversion rates, reduce acquisition costs, achieve a fast measurable Return on Investment, and broaden the market share.