5 SEO Hacks for small businesses to compete Giants
Know your SEO Hacks: Small businesses are at a disadvantage when it comes to competing in a crowded marketplace—and no marketplace is more crowded than the Web. That’s a lot of competition for those precious few spots on the first page of search engine results.
How can a small business compete?
The secret is in how the SEO works. If you have the answers your customers are searching for, you wind up on top. Here’s how to get attention.
1. Work Your Niche
Big businesses try quite hard to be all things to all people. You win if you concentrate on one thing. Find your niche and rule over it. Make your content relevant to your audience and repeat your message in different ways on every page. Find your unique selling point and let it filter your company culture, social media, and website content.
2. Go Hyper-Local
Small businesses have the advantage when it comes to location-specific goods and services. Using Geo-location built into smartphones, Google shows user’s businesses that meet their needs and are in closest proximity. By mentioning specific neighborhoods or location-specific ingredients or interests, you move closer to the top of the search.
3. Become the Authority
Remember, big businesses don’t have to work that hard. They concentrate big budgets on traditional advertising. Your best bet is to do the opposite and drive traffic through content and social media. Share your industry expertise on your blog and on major publications. Every business has the opportunity to become a publisher. Use your platform to provide as much information as you can—and be sure it’s the information your customers are searching for.
4. Spread Your Fame
Link juice is still valuable. To gain valuable inbound links, you can approach influential writers in your industry or write interesting content and submit it for publication on big-time or industry sites. You can also sponsor an industry report. Good quality reports earn more inbound links and mentions than any other type of content.
5. Be Human
Big corporations can appear to be cold and faceless. Call them and you may spend hours on hold, or get lost in the phone system twists and turns. Small businesses have an easier time being warm and human. Make everything about your customer service and social media personable and friendly—and that will become your reputation. Personal service makes you stand out, plus, it earns you recommendations and social media mentions, which pump up your SEO.
One last thing: If you don’t have a mobile-friendly website, build one. It’s useless to work on SEO if more than 60% of your potential customers won’t see your website when they search on their mobile devices. It’s time to go mobile in 2016!
Getting to the top of search engine results and staying there takes constant and consistent content marketing, maintenance—and it’s totally worth it. Solid SEO strategy can help you compete with the biggest of the big boys for prime real estate on search engine results pages. Try these 5 tips to work your way to the top!