10 Ways these Ecommerce SEO Strategies Can Make You Rich !
The Future of e-commerce industry is unpredictable, and yet by closely analyzing and observing the technological advancement in this Industry, TrafficInviter has come up with an informative set of predictions as to what the year 2016 will bring – some of which might even surprise you. But, at the end, this is all of which you want to prepare yourself in order to stay ahead of the competition.
The world of selling Online is undergoing an unprecedented wave of innovation. Technology, of course, plays a major role,but it is not the only force at work. Everything must be a click away. If you want to make an impression, your online presence is crucial if not merely necessary. TrafficInviter recognized the need for online presence and found strategies of the web world. Search engine optimization is an invaluable traffic strategy for any E-commerce website. Here are some strategies to help your digital commerce business to grow.
- Mobile-Centric Future
According to data and research on digital for business professionals, 2016 will see mobile search results at a top-notch – a point where majority of users will spend their time on retail product pages coming from smartphones and tablets rather than the traditional medium of desktop and laptop search.
What Does It Mean For your Business?Apart from making your website both mobile friendly and responsive to all devices, you need to go beyond a simple mobile friendly digital asset. It means you need to have a mobile mind-set for all of your website and product based decisions. The aim is to give mobile users the same optimum experience when they visit proper desktop websites.
- The Pyramid Structure
The structure of your e-commerce website refers to how the pages are connected together.
The ideal structure for an e-commerce store with a lot of products is the pyramid structure, where similar products are grouped together within categories and subcategories.
For e.g. Electronics → Camera and photography → Lenses → Wide Angle
Search engines crawl websites link-to-link, just like humans do. The pyramid structure organizes all the pages that make up your website in a way that Google can easily access and index them.
- Social Media actually works
Search Engine optimization and Social media are two tightly bonded strategies. Unfortunately, when discussing about SEO, many marketers ignore the social media and leave out the details. It’s been popular for many years now, but its gaining importance all the time.
Apart from the apparent audience on social Medias, like Facebook, it’s a great platform to create links back to your website and of course visitors.Similar to links, getting quality social shares is ideal, but being shared widely on social networks is still helpful. Good things happen when more people see your site or brand.
- Blog Posts
One of the major challenges of e-commerce is that most of the sites pages are for products. It can be quite difficult to attract external links to products unless they are unique and different. The best solution to this problem is a blog.The blog that is giving you the backlinks makes a huge difference.
Blogging provides you with excellent tools for creating the valuable content that search engines and page visitors enjoy. These additional pages do not just make your website look more complete, they boost SEO and engage your visitors, and help your page better serve your clients.
If developing a regularly updated blog is not a part of your e-commerce marketing strategy for 2016, it is time to seriously consider making the commitment.
- Science Behind Long-Form Content
Long form content can be found throughout the web place. Ask two content marketers about what long-form content is, and you are likely to get two absolutely different responses. Basically, long form content is content that’s 1,200 words or more. It can be a traditional blog post as well as a magazine, an eBook, or a white paper, and a lot of voices are saying it’s the next literally big thing.
There are a number of reasons to use long form content. First and foremost, powerful search engine Google will rank a long form piece of content over a short form one.In-depth blog posts, informative white papers, educational webinars, and similar types of content are the perfect platform to demonstrate expertise on a specific topic and/or industry.The longer the content, the more shares it gets. Long-form content has historically outperformed its shorter content little brother in that metric, as well.
- Encourage user reviews.
Of course, here we are referring to public online customer reviews. A compliment shared in a conversation between your product and a satisfied customer, will boost your staff morale, but otherwise it is a valuable opportunity gone wasted. The positive feedback will soon be forgotten and will never have the long-term impact of a published online review.
Encourage your users to post reviews on each individual product page. Some e-commerce sites executes this perfectly, so look at any product page on such sites for a great example of how to implement user reviews. Google loves seeing unique, value-adding content, and with an e-commerce site, you have a key opportunity to generate free content from your user base. Plus, you’ll boost sales by giving people more insight into the quality of the products you sell.
- Optimize your site’s internal search functionality.
It’s important to realize that Google isn’t the only search engine you need to be thinking about. If you want your users to keep shopping on your site, you need to build and refine an internal search function that can efficiently scour your site and provide the most relevant results to your users. This means building an algorithm that can handle misspellings, offer predictive searches, and sort through every page on the site.
It also means optimizing your product titles and categories to be searchable both internally and externally.
Put these strategies into effect immediately, and make regular updates as your business grows. E-commerce sites have unique challenges and differences from other websites, but with proper best practices, SEO doesn’t have to be difficult for them.
- Keep your out-of-stock and discontinued item pages up and running.
This might seem counter-intuitive at first. After all, if you’re no longer offering an item, why bother keeping the page up? It’s worthwhile because it gives you more permanent pages, and a greater base of indexable content for Google bots to scour. All you need to do is add a headline or some other indication that the item is no longer available.
- Optimize your site load times by reducing the size of your images.
It’s always good to have high-quality images on your product page, but don’t go overboard with it. Having too many high-quality images on one page can slow down your site, which is bad for SEO. Instead, reduce the size of your images, or build a feature that allows users to “zoom in” to see a larger version. This will keep your load speeds in check while still giving your users the quality they need to see.
- Make your site secure.
And the last, but not the least, It’s always been a best practice for any e-commerce site to have the‘HTTPS’ encryption for user security. If you don’t have it, get it now. In addition,it provides an extra layer of user security, and also a significant ranking signal to Google.